Governing Law. You agree that: (i) the Service shall be deemed solely based in Tel Aviv, Israel; [cite: 254] and (ii) the Service shall be deemed a passive one that does not give rise to personal jurisdiction over us, either specific or general, in jurisdictions other than Tel Aviv, Israel. [cite: 255] This
Agreement shall be governed by the internal substantive laws of the State of Israel, without respect to its conflict of laws principles. [cite: 256] The application of the United Nations Convention on Contracts for the International Sale of Goods is expressly excluded. [cite: 257] You agree to submit
to the personal jurisdiction of the courts located in Tel Aviv, Israel for any actions for which we retain the right to seek injunctive or other equitable relief in a court of competent jurisdiction to prevent the actual or threatened infringement, misappropriation or violation of a our copyrights,
trademarks, trade secrets, patents, or other intellectual property or proprietary rights, as set forth in the Arbitration provision below, including any provisional relief required to prevent irreparable harm. [cite: 258] You agree that Tel Aviv, Israel is the proper forum for any appeals of an arbitration
award or for trial court proceedings in the event that the arbitration provision below is found to be unenforceable. [cite: 259]
Arbitration. READ THIS SECTION CAREFULLY BECAUSE IT REQUIRES EACH OF US TO ARBITRATE OUR DISPUTES AND LIMITS THE MANNER IN WHICH YOU CAN SEEK RELIEF FROM COMPANY. [cite: 260] For any dispute with Company, you agree to first contact the
Company and attempt to resolve the dispute with us informally. [cite: 261] In the unlikely event that Company has not been able to resolve a dispute it has with you after sixty (60) days, we each agree to resolve any claim, dispute, or controversy (excluding any claims for injunctive or other
equitable relief as provided below) arising out of or in connection with or relating to this Agreement, or the breach or alleged breach thereof (collectively, “Claims”), by binding arbitration by the Israeli Institute of Commercial Arbitration (“IICA”) and under its terms and policies -
https://eng.borerut.com/. [cite: 262] The arbitration will be conducted in Tel Aviv, Israel, unless you and Company agree otherwise. [cite: 263] IICA may require you to pay a fee for the initiation of your case, unless you apply for and successfully obtain a fee waiver from IICA. [cite: 264] The
award rendered by the arbitrator may include your costs of arbitration, your reasonable attorney’s fees, and your reasonable costs for expert and other witnesses. [cite: 265] Any judgment on the award rendered by the arbitrator may be entered in any court of competent jurisdiction. [cite: 266] This
Section shall not be interpreted as preventing Company from seeking injunctive or other equitable relief from the courts as necessary to prevent the actual or threatened infringement, misappropriation, or violation of our data security, Intellectual Property Rights or other proprietary rights. [cite:
267] You agree that this arbitration provision will survive the termination of your relationship with Company. [cite: 268]
Class Action/Jury Trial Waiver. WITH RESPECT TO ALL PERSONS AND ENTITIES, REGARDLESS OF WHETHER THEY HAVE OBTAINED OR USED THE SERVICE FOR PERSONAL, COMMERCIAL OR OTHER PURPOSES, ALL CLAIMS MUST BE BROUGHT IN THE
PARTIES’ INDIVIDUAL CAPACITY, AND NOT AS A PLAINTIFF OR CLASS MEMBER IN ANY PURPORTED CLASS ACTION, COLLECTIVE ACTION, PRIVATE ATTORNEY GENERAL ACTION OR OTHER REPRESENTATIVE PROCEEDING. [cite: 269] THIS WAIVER
APPLIES TO CLASS ARBITRATION, AND, UNLESS WE AGREE OTHERWISE, THE ARBITRATOR MAY NOT CONSOLIDATE MORE THAN ONE PERSON’S CLAIMS. [cite: 270] YOU AGREE THAT, BY ENTERING INTO THIS AGREEMENT, YOU AND COMPANY ARE
EACH WAIVING THE RIGHT TO A TRIAL BY JURY OR TO PARTICIPATE IN A CLASS ACTION, COLLECTIVE ACTION, PRIVATE ATTORNEY GENERAL ACTION, OR OTHER REPRESENTATIVE PROCEEDINGS OF ANY KIND. [cite: 271]